Illustrated Art and Culture Trail map of Lismore City marking galleries, theatres, the Quad and the Rail Trail.
Illustrated Art and Culture Trail map of Lismore City marking galleries, theatres, the Quad and the Rail Trail.

GRAPHIC DESIGN SUPPORT

CASE STUDY

COMMUNITY

Lismore City Council

An illustrated Art & Culture Trail for a creative city.

Lismore's arts and culture scene, spanning galleries, theatres, murals, laneways and studios across the city and out to Nimbin and the wider Northern Rivers, needed a way to be seen as a destination in its own right.

Visit Lismore needed a single tool that could work two ways: a takeaway piece visitors could carry around town, and a way to sell the region's creative identity to people who hadn't arrived yet.

Studio Troppo illustrated a map of Lismore's arts and culture precinct, drawing every featured building and venue individually rather than using generic icons, so the map reads as a piece of art in its own right, not just a directory. Every colour and typographic choice was built inside Lismore City Council's existing style guide, and the studio liaised directly with the printer through proofing to get the fold-out brochure's colour and finish right at production scale. The same illustrated map was then adapted for a second life: reworked and enlarged for a permanent wall installation in the local library, giving residents and visitors a static, always-available version of the same trail.

CLIENT
Lismore City Council

SERVICES
Graphic design, illustration, map drawing, creative consultation, social media, print broking,

SNAPSHOT
Hand-illustrated map, fold-out brochure design, large-format wall installation, promotional panels, ongoing social campaign

“Thank you to Studio Troppo for their valued partnership throughout the design and consultation process. Their creativity, insight, and dedication to listening to community voices have helped bring the Art and Culture Trail to life in a meaningful and inspiring way."

~Karen Hirst, Lismore City Council

Folded Art and Culture Trail brochure showing the map panel, a trip to Nimbin and things to enjoy.
Reverse of the trail brochure with trails to explore, public events and photos of performers and murals.
Reverse of the trail brochure with trails to explore, public events and photos of performers and murals.
mock up of The trail map installed as a large wall graphic beside a plan your walking tour panel.
Visit Lismore large banners showing tourism awards, visitor hub numbers and website reach.
Visit Lismore large banners showing tourism awards, visitor hub numbers and website reach.
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